KFC topic and marketing yes Essay Example | Topics and Well Written Essays - 2500 words

KFC topic and marketing yes - Essay Example limited products, though unique, KFC has been impacted by fierce competition from competitors like McDonald’s, Wendy’s and Burger King among others. A close analysis of the case study draws to the conclusion that there is need for KFC to diversify its products while attempting to retain its uniqueness in order to remain viable in the long run. In the early 1950s, Harland Sanders embarked on a franchising strategy which saw KFC rapidly growing in America to become one of the most recognizable brands. Having been taken public and listed on the New York Stock Exchange, KFC grew a strong foothold in the United States which prompted it to venture into international markets. Thus, the major motive behind PepsiCo’s acquisition followed a strong belief that the restaurant industry complemented their business of soft drinks and snacks. It was believed that restaurants increased the number of outlets to sell soft drinks and this would also increase the organisation’s popularity. Given that KFC was an already established business entity in the market, PepsiCo sought to capitalise on this through an acquisition which would sort of transfer all the loyal customers from KFC to them. PepsiCo believed that it could take advantage of the numerous synergies available for operating different businesses under one umbrella name. Management skills could be transferred among three businesses. The company had earlier own acquired Pizza Hut and Taco Bell which were leaders in pizza and Mexican categories which could create a synergy with the chicken brand. These synergies were hoped to create competitive advantage for PepsiCo since it would be operating different lucrative businesses which will help it gain more market shares. It can be seen from the case study that the fast food industry is characterised by stiff competition from other rival competitors. Reynolds and Lancaster (1999) suggest that Porter’s Five Forces Model is an ideal business strategy that is used to analyse

Final assignment Example | Topics and Well Written Essays - 2500 words

Final - Assignment Example Project management is a crucial part of organizational management that ensures the accomplishment of a series of organizational objectives within stipulated timeframes and budgets. Project management enables organizations to successfully pursue competitive strategies in their bid to achieve the desired organizational performance. Unlike conventional approaches, current literature acknowledges project management as a vital business process (Jamieson & Morris, 2004). This paper explores the significant principles of project management and how to use project management as a discipline to successfully achieve organizational objectives. Project Life-Cycle Management and the Benefits of Project Management to an Organization Project Life-Cycle Management Successful projects and campaigns usually rely on quality research, proper and careful planning, insights and regular adjustments on the basis of feedback. Project management life cycle basically has four interrelated phases (Gido & Clement s, 2012). For instance, in a packaged water project that I was involved in some time back, the project was divided into four phases: initiation, planning, execution and conclusion or closure. The figure below represents phases of project management life-cycle. ... It is essential top conduct a review in order to establish the viability of the project during the initiation phase. This will help in determining the likelihood of achieving the desired deliverables of the project. Also, a proper project team must be created that will ensure the accomplishment of every project task within the right timeframe. The creation of project office will set clear all the tasks that are supposed to be executed for successful completion of the project. The project charter is crucial for identification of the vision and objectives of the project, scope, project deliverables and overall implementation strategy among others. Finally, there is need to review the overall performance of the initiation phase so that any deviation can be rectified before it is late (Gido & Clements, 2012). Planning Phase This entails the development of schedules, strategies and necessary tools for implementation. This is where project plan is created. The organization develops plans f or resource acquisition and use, financial, risk, quality, acceptance and communication. The organization uses project team to accomplish the tasks involved in this project management phase. Execution Phase This phase focuses on building project deliverables. It entails transforming organizational needs into actionable objects. The project team designs and develops the planned solution and authenticates the solution in accordance with organizational requirements. This phase also involves monitoring and control, which entails time management, cost management, quality control, risk management and procurement among others. Closure Phase This is the final phase of project life-cycle. It